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This week, millions of parents became event planners.
The summer holidays are coming to an end and across the world in homes everywhere, a rather impressive operation is underway. New school bags are being bought and filled, pens and pencils found, clothes organised, lunches planned, transport arranged and diaries suddenly becoming important again. Without necessarily realising it, parents are preparing their own little team for success and this is exactly what is happening in business. People are returning to the office, teams
7 days ago2 min read


Every brand activation starts with one question. "What do you want people to do differently afterwards?"
That is where every activation we design begins. Sometimes it is helping a global luxury brand transform a city centre into an immersive experience that guides people from awareness, to engagement, to purchase. Sometimes it is designing a property launch for more than a thousand VIP guests, where every arrival, lighting cue, piece of entertainment, and guest interaction is carefully orchestrated to reflect the brand's ambitions. Sometimes it is creating a mobile activation pl
Jul 31 min read


Summer is almost here. Which means now is the time to start planning for what comes next.
Every year, the best venues and experiences across Switzerland are booked well in advance, so if you are thinking about a corporate event, leadership retreat, or board meeting after the summer holidays, now is the perfect time to start the conversation. At HOWARD&Co, we design experiences from start to finish. Alongside experienced leadership coaches and premier venue partners, we design bespoke programmes that blend executive development with exceptional locations. Our goal
Jul 31 min read


Leadership, AI, wellbeing, and the importance of creating the right environment
Last week I attended the Engage Employee Summit in London and came away feeling very positive about where organisations are heading, unlike the amazing Banksy statue above!!! There was a huge amount of discussion around executive coaching, leadership development, team off-sites, and creating environments where people can think clearly, communicate effectively, and align around a shared mission. But it was also clear that the rapid evolution of AI and the changing world of bus
May 272 min read


How to get the best out of your brand activation & roadshow events!
Thinking one format works everywhere, is a pretty common mistake! A brand invests in a trailer, a container or a mobile showroom and expects it to perform across every environment from train stations, city centres, sports events, festivals. Same unit, same setup, same expectation, but here's the thing , it rarely works. Different environments demand different thinking and her's why! A commuter in a train station maybe has 30 seconds. A visitor at a public event might give yo
Apr 132 min read


Elevated Leadership: Purpose in the Alpine Spring
I have also thought that the environment where someone stands dictates the vision they see and as we approach spring, and the snow recedes, the Swiss valleys and Lakes awake with vibrant green and blue, a unique, invigorating energy emerges that only an Alpine spring can provide. The Magic of High Altitudes and Shimmering Lakes There is an amazing shift that occurs when you exchange the city's noise for the crisp, thin air of the Alps. Imagine a boardroom with a panoramic win
Feb 242 min read


@HOWARD&CO We Like to Let the Mountains Do the Talking
There is something powerful about taking people out of their everyday environment and placing them somewhere that changes how they think, feel, and connect. Recently, we worked with an international client to design and deliver a 24-person corporate retreat in Switzerland, built around one simple idea: create space for clarity, alignment, and genuine connection. The Brief The group needed more than just a meeting, they wanted: • A board-style working session with real focus a
Feb 192 min read
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