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You've got an event to organise. Brilliant, but have you worked out WHY you're organising it?

4 days ago
2 min read

Ah yes, that familiar moment when someone in the meeting says, "We should really get everyone together." Its a Great idea & Everyone agrees, then comes the silence.


Who's finding the venue? Who's sorting the programme? What about the budget, transport, catering, entertainment and the hundred other things nobody thought about when they suggested it, and somehow, the person who already has a full-time job ends up organising the whole thing, sound familiar?


Well, here's a thought. Why not bring in an events specialist from the start? Before deciding where to go or what to eat, let's ask the important questions. WHY are we doing this, WHO is it for and WHAT do we want to achieve? And most importantly, is an event really the best way to achieve it?


Now, I wouldn't ask an electrician to fix my car or a mechanic to rewire my house, so why do we expect someone in HR, marketing or administration to suddenly become an expert in event strategy, design & production as well as logistics?


They already have an important role in the cog of the business, so let them play a meaningful part in creating the event rather than spending weeks chasing suppliers, comparing menus and worrying about whether the microphones will work.


That's where HOWARD&Co comes in.


We're a small, independent events company based in Switzerland, working with businesses that want to make their events genuinely worthwhile.


Maybe it's a leadership retreat where your team needs to work through next year's strategy. Perhaps it's a client experience designed to strengthen relationships, a product launch that needs to reach new audiences or a celebration that recognises the people who make your business successful.


Whatever the occasion, we start by understanding what success should look like, then we bring the creativity, experience, trusted partners and additional capacity to make it happen.


And because we're looking at your business from the outside, we can offer a fresh, independent perspective, challenge assumptions and explore opportunities that might not be immediately obvious from within the organisation.


We work alongside your team, utilizing their core skills and knowledge, not instead of them.


So here's my question.


Is there an event sitting on your company's to-do list that nobody has quite got around to organising or perhaps you've already decided to hold one, but haven't really stopped to ask what you want it to achieve?


Before you book the venue, order the catering or send out the invitations, let's have a conversation.


Tell me what you're thinking, even if it's just a rough idea, as we might discover a fantastic opportunity to bring people together, or maybe we find there's a better way to achieve what you're looking for, either way, you'll have a clearer direction.


And if you're reading this thinking, "I know someone who could do with a little help here", please introduce us, after all, the best events don't start with a venue, they start with a reason.


Howard

Founder, HOWARD&Co

Based in Switzerland - Working globally.



 
 
 

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