Yesterday I attended a really well put together event organised by Mandy & Seema and the rest of the team behind Living in Nyon and B-Inspired. What I liked was that the purpose was clear, bring people together, start conversations, encourage entrepreneurship, share useful information and, above all, build community. There was plenty of time to network, but also simple icebreakers that helped people who did not know each other actually start talking. The panel added another l

Thinking one format works everywhere, is a pretty common mistake! A brand invests in a trailer, a container or a mobile showroom and expects it to perform across every environment from train stations, city centres, sports events, festivals. Same unit, same setup, same expectation, but here's the thing , it rarely works. Different environments demand different thinking and her's why! A commuter in a train station maybe has 30 seconds. A visitor at a public event might give yo

I have also thought that the environment where someone stands dictates the vision they see and as we approach spring, and the snow recedes, the Swiss valleys and Lakes awake with vibrant green and blue, a unique, invigorating energy emerges that only an Alpine spring can provide. The Magic of High Altitudes and Shimmering Lakes There is an amazing shift that occurs when you exchange the city's noise for the crisp, thin air of the Alps. Imagine a boardroom with a panoramic win

There is something powerful about taking people out of their everyday environment and placing them somewhere that changes how they think, feel, and connect. Recently, we worked with an international client to design and deliver a 24-person corporate retreat in Switzerland, built around one simple idea: create space for clarity, alignment, and genuine connection. The Brief The group needed more than just a meeting, they wanted: • A board-style working session with real focus a