Thinking one format works everywhere, is a pretty common mistake! A brand invests in a trailer, a container or a mobile showroom and expects it to perform across every environment from train stations, city centres, sports events, festivals. Same unit, same setup, same expectation, but here's the thing , it rarely works. Different environments demand different thinking and her's why! A commuter in a train station maybe has 30 seconds. A visitor at a public event might give yo